Irina Shafranskaya: ‘Marketing is Becoming More about Informatics and Less about Creativity’
One of the largest international academic conferences on marketing, Global Marketing, recently took place in Singapore. Irina Shafranskaya, Dean of the Faculty of Management at the HSE campus in Perm, and Dmitry Leontiev, a fourth-year student, presented a joint study that investigates the specifics of online and offline consumption of films. Irina Shafranskaya shared her impressions of the trip.
28 July
2014
Abstracts submission - August 10, 2025